Marketing Ético · "Día 1" - La newsletter del Nuevo Marketing · Febrero 2005 · RSC Responsabilidad social corporativa

Noticias
"Día 1" · Febrero, 2005

LIVESTRONG: Nike y la increíble pulsera amarilla

Lance Armstrong Foundation

20 MILLION PEOPLE WEAR YELLOW, LIVE STRONG

The Lance Armstrong Foundation (LAF) announced today that more than 20 million LIVE STRONG™ wristbands have now been purchased. The Wear Yellow Live Strong campaign, a LAF and Nike partnership, was launched last May in an effort to raise funds for LAF programs that help people with cancer live strong.

"I am only one of more than 10 million Americans living with and beyond cancer, so there are at least 10 million reasons why I wear my Live Strong wristband everyday," said Lance Armstrong, champion cyclist, cancer survivor and founder of the LAF. "I think the color yellow stands for hope and courage and inspiration and that's why I'm never taking my wristband off."...

Comunicado entero:
http://www.laf.org/news_events/news/pr-20041026.cfm

Campaña "Wear Yellow Live Strong"
http://www.wearyellow.com

El problema de las pulseras falsificadas
El Blog de Seth Godin:
http://sethgodin.typepad.com/seths_blog/2004/12/sleeping_at_nig.html

The State of Corporate Citizenship: A View from Inside
Knowledge Center, Boston College

Toda una primicia: el primer sondeo sobre el estado de la responsabilidad social corporativa (RSC) en los Estados Unidos, nos revela cómo los 515 ejecutivos, todos ellos representantes de un abanico de compañías de varios tamaños y sectores, interpreten el concepto de RSC y lo integran en sus negocios.

Un informe muy exhaustivo e interesante (en inglés); se lo recomendamos...

Descargar informe completo en PDF
http://www.bc.edu/centers/ccc/Media/state_cc_report.pdf

Conferencia: IESE, Barcelona · 4-5 de Marzo de 2005
Lista de ponentes

"Doing Good and Doing Well": A Conference on Responsible Business

Doing Good and Doing Well is the leading student conference on responsible business in Europe. The event brings together over 300 students, professors and professionals from all over the world to engage in two days of discussion, exploration and challenge. Doing Good and Doing Well is a world-class event with over 25 speakers and panelists that inspire people with compelling stories about successful initiatives in responsible business...

Detalles e inscripción:
http://www.doinggoodanddoingwell.org/