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Brand Strategy

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Luis Román

CMO, Chocolates Lacasa

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Campaigns targeting the 'Super Fan' segment are a real challenge for us.
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Thanks to the Derby Suitcase, created by Barcelona Virtual, we now know our customers more than we would have with a traditional survey.
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BV INNOVATION LAB

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Our Senior Specialist Team

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Paul Fleming (Voice Marketing), Iñaki Bigatà (Intelligent Marketing), Raquel Fructos (Neuromarketing), David Lahoz (Smart Media), Eva Aldea and Marc Fuentes (Human Innovation), Cristina Elson (The New Retail), and Gemma Cernuda (Feminine Marketing).

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